About Us

We manage complex major projects, ensuring delivery within budget and timeframes. PPM Economics and Strategy prides itself on its ability to work with clients to get the best results possible.

PPM Economics and Strategy can assist with:

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Economic Impact Assessment

We have the expertise and experience to show how your project impacts local and national employment, output and tax.
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Public Benefit Assessment

We can help build your case for rezoning and new developments by showing the full impact of public benefit items, such as open space, roads and bike paths.
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Cost Benefit

Let us assist in getting your grant or project funded by showing how the benefits of your project compare with the costs.
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Retail and Demand Forecasting

We can show how your new shopping centre will impact the current retail environment, including showing gaps that exist between supply and demand.
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We are experts in modelling the increase in value that rezonings and your project have on land.
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We understand the policy environment and can help you to make a case for or against change.
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Residential Demand and Housing Studies

We are experts in housing policy and can help you understand the housing environment in your area.
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We can help you to determine the return on your investment, including the impact of statutory contributions.



Martin Musgrave

Director & Chief Economist

The Director and Chief Economist, Martin Musgrave, holds an honours degree in economics with 25 years of experience across a wide range of sectors in a number of jurisdictions. Martin is a highly experienced economics and public policy professional, specialising in economic analysis, policy development and leadership, advocacy, and government relations. He is considered an expert economist and policy professional who always acts with integrity.

Martin Musgrave has been a valued senior contributor with the following organisations:

• Regional Development Australia (including Northern Rivers, Mid North Coast and Norfolk Island)
• Colin Biggers and Paisley
• Equity Economics
• Business Council of Australia
• Australian Council of Social Service
• Griffith City Council
• Lismore City Council
• Hunter Development Corporation
• Umwelt
• The Manta Group
• The NSW Department of Planning and Environment
• The Urban Development Institute of Australia (National and Victorian Division)
• The Property Council of Australia (Residential Development Council)
• The Department of Premier and Cabinet (Victoria)
• The Department of the Prime Minister and Cabinet
• The Hunter Valley Research Foundation (now known as the Hunter Research Foundation)

Jess Price-Purnell

Director & Chief Strategist

Jess’s career has spanned over both politics and business and has provided her with a unique insight into the importance of messaging both from a parliamentary view and a campaign perspective. With a degree in Business from the University of New England, Jess spent significant time working in business banking and regional business development before moving to the world of politics. Jess joined the National Party in 2011 and then went on to work in a variety of roles, both in regional NSW and in ministerial offices.

Jess has chaired the NSW Nationals Womens Council and NSW Young Nationals and ran as the Nationals candidate for the state seat of Cessnock in 2015. Jess was also a board member of the Coalition for Conservation and has a keen interest in advocating for climate positive change in conservative politics.

Jess currently undertaking postgraduate studies in law and is the Chief Strategist at PPM, bringing an invaluable wealth of knowledge and experience to any project.

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